http://creativereview.co.uk/cr-blog/2011/march/7up-redesign
The new brand looks distinctively 2010 adobe illustrator. It's not iconic enough for me, take a peek at the 1990's version which I still hail as king. Although the winged 7up does have it's classy merits. Would love to know how much they paid for it.
Overall the logo is good. But they always look well on a White gloss I-pod style mockup.
